Affiliate Resources
How to promote the Heather Robertson App
Table of Contents:
Guiding principles for promotion
Here are the principles to keep in mind as you think of how to promote your affiliate link:
Keep it genuine
We want you to share because you truly value the app and the benefits you have experienced. Sharing honestly through your content and promotion will go a long way.
Be real, not perfect
Share how the app fits into your actual routine - busy mornings, messy hair, sweaty selfies–these types of posts typically perform well because they are real and relatable.
Inform without pressure
You can help people make informed choices without pushing them into making a decision. Share why it works for you instead of promising results or creating a sense of urgency.
Consistency beats frequency
People usually need to see a post more than once before they act, but you don’t need to post constantly. One link shared multiple times in different ways over time works better than a one-off post. Sharing a story once a week, adding a link in bio during a program you’re following, or a casual reminder when someone asks what workouts you do—these all add up.
Pro Tips
- Be honest–share what you like about the app
- Share real life experience with the app
- Avoid extreme claims or pressure-based messaging
- Always use your unique affiliate link
- Don’t forget to disclose (#affiliate)
Ideas & Samples
The samples below are meant to spark ideas only! Your posts should be personal and honest. Only share if you truly see the value and think others could also benefit from the app.
What types of posts you could share with your link:
- Post-workout selfies
- Short form videos that share your experience
- “Day in the life” clips
- A quick “this is what I’m following right now” check-in
- Share a speedy time lapse of your workout
- Screenshot of your workout or program
- Results: Your before and after photos/videos
- Voiceovers explaining why this works for you
- Share/repost Heather’s app related stories, reels & posts
Share what you love most about the app. Here are some ideas:
- Great functional at-home training with minimal equipment
- Being a part of an inclusive, inspiring community
- Tracking progress and earning achievements
- The programs are structured, effective, and easy-to-follow
- It’s flexible with the scheduling and calendar
- The automatic tracking of workouts
- It’s easy to find the perfect workout
- It’s easy to stay consistent
- Can access the app from any device - laptop, mobile phone or desktop
What to Avoid
Unrealistic or guaranteed results
Avoid promising outcomes that can’t be guaranteed.
Diet culture or body-shaming language
The Heather Robertson brand is intentionally non-diet culture and inclusive.
Medical, health, or professional claims
The app supports fitness and well-being, but it is not intended to treat medical or health related conditions.
Misleading pricing or promotions
Accuracy matters. Always direct users to the current offer available through your affiliate link.
Brand misrepresentation
Please do not present yourself as part of the Heather Robertson company or team.